Microsoft 365

Formerly Microsoft Office

The Microsoft 365 mobile app is a go-to productivity app for phone and tablet users. It integrates Word, Excel, and PowerPoint with exclusive features that simplify document creation. The app uses the latest AI technologies to power these Actions and provide personalized suggestions. Users can create, edit, and share documents using these popular applications in one place, without switching between different apps.

Empower user with highly efficient, intelligent productivity-related tools and workflows.

Note: Due to NDA and sensitivity, some sections of these projects are not available in public forum. To get early glimpses of the project, please install Microsoft 365(Office) App from Appstore or Playstore and sign up for Beta. See More
Value proposition and User Segmentation

The app allows one to create, consume, collaborate on, and find content and be productive with it. It is an app to get things done efficiently, where one can find the right tool and content to increase productivity in novel ways ​ ​


Office has primarily 3 kinds of users namely

Commerical

Enterprise user using Microsoft 365 suite.

Consumer

End users, who are signed in via microsoft account.

Academic

Educator, students use Microsoft Edu offerings.

1. Microsoft 365 Copilot

Microsoft 365 Copilot is a new feature in the Microsoft 365 mobile app that uses generative intelligence to help you create and consume content more efficiently. Whether you need to write a summary, find key takeaways, translate a document, or generate a graphic, Copilot can assist you with just a few taps. Copilot is your personal assistant for mobile productivity, powered by the latest AI technologies.

Project 01: Microsoft 365 Copilot

Bringing generative intelligence to user to enable them to be productive and efficiently accomplish tasks to achieve more. Task involves gathering information, summarising, comprehension, insights.


Solution

Mobile and table experiences with generative intelligence

Role

Design Lead


Contribution

Pitching scenarios and use cases, designs,
partnerships, evaluating execution


Project Duration:

7 Months (Ongoing)


Project Status

Dogfood / NDA

2. Microsoft Office Refresh

About

Microsoft Office brings back nostalgic memories for me, as it reminds me of the assignments I did in school, and it was the first thing I would install on a new Windows device. Microsoft Office has a new look and feel now, and after a decade of using it, I feel immensely proud and happy to lead the design of such an iconic brand’s refresh on mobile.

Introducing Microsoft 365, the new Office, with a fresh look and new features. It combines the power of productivity tools like Word, Excel, and PowerPoint with the modern capabilities of media and intelligence. Your personal office for mobile productivity has a new look. We can’t wait for you to try it out and see how it becomes your essential app as we bring more power to you.

Project 02: Microsoft 365 Refresh

Rebranding of Microsoft Office to Microsoft 365


Solution

End-to-End brand refresh, redesigned Microsoft 365 Application across all endpoints iOS, Android, iPad, tablets.

Role

Design Lead


Contribution

Application refresh strategy, design direction,
partnership and rebrand management


Project Duration:

8 Months


Project Status

In Production

A platform for modern work​, essential product for the everyday, adaptive and an integrated platform.
Key Learning

Things I have learnt during the whole process

1. Strive to understand and define deeper meaning of what brand wish to communicate through visuals, communication and experience.
2. Stay more closer and support your triad though-out the journey with empathy and design decisions.
3. Address the problem where the problem is instead around it.
4. Planning is critical and more important is to monitor them.
5. Ensure users are communicated well in advance.
6. Brand refresh can be more valuable if supported with improved and new capabilities.
7. Embrace change with determination.

3. Designing People Centeric Experiences

People-Centric Networks bind experiences and people with new possibilities. These networks possess information that links people, content and their interactions. Embracing such information or signals powered by the network can help in motivating users to interact with the content leading to better engagement and retention.

Leverage network effect in productivity context.

Project 03: Designing People Centeric Experiences

Enhancing productivity by enhancing people signals leading to better engagement and retention


Solution

Greenfield implementation of people led networking page in Microsoft 365 App

Role

Lead Designer


Contribution

conceptualization, user flows, design
and end-to-end delivery


Project Duration:

1 Year


Project Status

In Production

People Network

Our mission is to become network powered daily habit app for content centric mobile workflows​. As the mordern apps are moving towards People centeric Network, to increase engagement and retention in the app. People centric principles can increase relatitbility with the app. Evaluate, design responsibly and examine factors such as FOMO, Social Validation, Self Disclosure, creators economy aspect of network.


Sarnoff's Law
V=n

The value of the network (V) increases in direct proportion to the size of the network (n).


Metcalfe's Law
V=n2

The value of the network increases to the square of the number of users in the network.


Reed's Law
V=2n

Networks may grow proportionally to the network size but there are forming groups that scale faster in value than others (because of influence or interconnectedness).

Business Need

Creating an engagement loop: Acquisition, Activation, Retention, Referral, Revenue, where new users are brought to the funnel, inactive users are revived, and active users are retained, is one of the few directions for this work effort. Therefore, keeping a view of different kind of users namely Churn (inactive), retained and new.

network powered daily habit app for content centric mobile workflows


Scroll right • •

4. Creating Experiences for Share

Share //Engagement Loop

Create engagement loop to support the funnel, from acquisition, activation, engagement, retention and referral ​

Project 04: Redesigned Share Experience

Redesiginging share experience to drive acquisition, activation and referral.


Solution

New share experience, with inbound and outbound sharing capabilities.

Role

Lead Designer


Contribution

Concepts, flows, full stack design,
partnerships and execution


Project Duration:

7 Months


Project Status

In Production (Consumers)

5. Design and Stakeholder Management

As the owner of the whole track, I have to manage the project effectively. This involves co-creating a spec document with the PM and EM, reviewing the experiments, validating and analyzing the test results, reviewing the build and making a go or no-go decision, and recommending the exposure of the feature based on craft and function. These are some of the aspects that I take care of during the whole cycle.


Key Responsibilities Includes

1. Design Conceptualization, roadmap evaluation and Pitching
2. Exploring partnerships and cross geographies collaboration
3. Stakeholder Management and communication
4. Mentoring, hiring and performance management

Highlights and Reflections

For the past few years, my focus has been to push the boundaries and evolve consumer-grade principles in the app, as well as to constantly evaluate and improve the product, process, and people aspects of the Microsoft 365 app and team

Product
Constant focus on fundamentals

Need of strong fundamentals, go back to basics​​

Leverage Collective Knowledge​​

V Team Efforts, QAB, Leverage collective knowledge for faster progress ​​​

Think like Hub

Create patterns that can scale and strive for consistent experiences​​

Process
Review offering with triad​

Experience Review (ER), renewed interest and mandatory process phase.​​​

Tracking Craftsmanship Bugs

Tracking craftsmanship bugs in VSO and Shiproom​ ​​​

Evaluate Experiments​

Product Experiment Review(PER), Celebrate experiment success and failures equally, ​​​

People
Show the future​

XLT reviews, everyone is excited and care equally​​​

Be persistent and share responsibility

Craftsmanship bugs, product quality are taken more seriously​​​

Facilitate user interactions and onboard triad​

Bespoke events, research studies, costumer interaction​

Accomplishment
Impact​

Enhanced sign in experience leading to increase in App sign-in 16-18%.​​​

Improved empty screen experience with device files which saw increased click-through rate to 5%

Microsoft E+D Be a Leader Award 2022

Citation:"Jibin's eagerness, enthusiasm and curiosity to learn and explore new things has been an inspiration to the team right throughout the year."​​​

Currently Leading Microsoft 365 as Senior Design Manager​

Leading a team of 3 and designing intelligent productivity experiences for Microsoft 365, Copilot on mobile and tablets​

Overall goal is to reimagine the Microsoft 365 mobile workflows to create meaningful impact by
- Draw users to drive engagement with relevant value.
- Leverage people network to create new and better experiences.
- Design to drive trust and empower each users to achieve more​​​

Empower every user to achieve more
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